Unlocking the Power of Social Media Marketing & Management in 2025
Why Social Media isn’t just a nice-to-have, it’s essential…
In today’s digital-first world, social media is far more than a channel for casual scrolling; it’s where customers discover, engage, and convert. A staggering 5.41 billion people worldwide are active on social platforms as of July 2025, representing 65.7% of the global population, with an average of 241 million new users added every year.
That’s not all. Research also shows global social media penetration is at 62.6%, with Northern Europe leading at 81.7%. The average user now spends 2 hours and 21 minutes per day on social media.
These numbers reflect an opportunity: across demographics, social media is integral to modern life, and to modern business.
Key stats YOU might not know
TikTok’s tremendous growth, since Q4 2021, usage for brand/product discovery has surged by 71%, and on Snapchat by 31%.
Social media advertising spend is projected to hit $276.7 billion in 2025, with around 30% of all digital ad spend going to social platforms
Mobile dominates the social ad space: by 2030, 83% of social media ad value is expected to come via mobile devices.
User-generated content (UGC) is gold: Millennials and Gen‑Z rely on it heavily for purchase decisions. UGC is 85% more effective at converting than polished studio content.
Creator content is now bigger than traditional media. In 2025, ad revenue generated through platforms like YouTube, TikTok, and Instagram is set to overtake that of traditional TV and film, with creator-driven ad income expected to grow 20% this year, and potentially double to $376.6 billion by 2030.
Why startups & small businesses can’t afford to ignore this
With billions of eyes glued to social platforms, there's a huge yet achievable opportunity for brands to stand out. It doesn’t require a sky-high budget, just the right approach:
1. Diversify Your Platform Strategy
A multi-channel presence isn’t just for big players. Academic research suggests that businesses using a diversified social media strategy, rather than concentrating on one platform, see 2–5% higher web sales, thanks to repeated exposure and brand reinforcement.
2. Lean into User-Generated Content
UGC offers authenticity and trust. It’s cost-effective and often far more relatable than polished ads. When strategically harnessed, UGC can increase conversions dramatically while maintaining genuine brand tone.
3. Advertise Mobile-First
As mobile dominates consumption, ads that are formatted and optimised for smartphones are essential. With 83% of social ad spending expected to be mobile-driven by 2030, your creative needs to look great on small screens now.
What does it cost?
You don’t need to break the bank to perform well on social platforms, especially with a smart strategy:
By comparison, traditional advertising could easily cost tens of thousands per campaign, with no guarantee of engagement. Social media offers a much more flexible and scalable option, especially when handled strategically.
How Lahat Creative helps, without the hefty price tag
We specialise in offering tailored social media marketing and management that delivers real ROI, without draining your budget:
We design a diversified platform strategy, ensuring your message resonates across the most relevant channels.
We incorporate content that builds trust and engagement authentically.
All efforts are mobile-first, optimised for today’s on-the-go audiences.
Transparent pricing and smart packages mean high-quality support is accessible to startups and small businesses, not just larger enterprises.
Ready to grow without overspending?
Let us show you how effective, cost-conscious social media marketing can be. Head over to the rest of our website to explore our full range of services, or drop us a message today to discuss how Lahat Creative can elevate your social media game without costing the earth.
